African Queen

At Marula & Sage, menu development is where culinary creativity meets commercial intelligence. We design menus that are refined, scalable, and culturally resonant — built to perform beautifully both in a single destination restaurant and across multiple international locations.

Our menu consulting service supports restaurants, hospitality groups, and luxury developments from concept to execution. We work closely with founders, chefs, and operators to create menus that align seamlessly with brand identity, operational flow, guest experience, and profitability.

A recent example of this work includes our collaboration with African Queen, where we led menu consulting and culinary development for the flagship restaurant in the South of France. Following the success of the original location, our menus were adopted across the brand’s new international openings in Saint-Tropez and Dubai, ensuring consistency, quality, and identity across markets while allowing for local adaptation.

From ideation and recipe refinement to cost engineering and rollout strategy, we ensure every menu is designed to travel — without losing soul.

Our work spans Europe, Africa, and the Middle East, helping hospitality brands expand confidently into new markets while maintaining authenticity, excellence, and operational clarity.